Strategic and Operational planning
Strategic and operational planning requires an understanding of both external landscapes, like the market, industry, and economy, and internal landscapes like processes and performance metrics, in order to determine the strategy and operational direction of a company. Strategic and operational plans seeks to align people, processes and technology in order to optimize the benefit to your company and achieve business goals.
The operational plan sets the direction of how various teams and departments throughout an organization will contribute to the larger corporate goals. They set out the goals, a plan for achieving the goals, and the resources required to meet those goals. All the obstacles and risks a company might encounter along the way are also drawn out.
Strategic planning assesses a company’s market position, assesses strengths and weaknesses and areas of desired growth. It is analytic and comprehensive guideline for the entire organization, laying out high level goals, actions needed to achieve goals and the desired results.