Balanced Scorecard (BSC)
The Balanced Scorecard (BSC) is a concept and strategic management tool that measures whether a company’s activities are meeting its vision and strategic objectives. By design, the BSC balances four perspectives in order to ensure that strategy has an ongoing performance measurement:
- Financial: analysis of financial performance
- Customers: analysis of customer satisfaction with everything from price to the product
- Business processes: analysis of bottlenecks, costs, gaps, fragmentation
- Learning and growth: training and knowledge resources